I LOVE NEW YORK
1977
Glaser is famous for his I love New York rebus (word puzzle). The logo combines American Typewriter typeface with a hand drawn heart. The brand represents the State of New York but is often associated with NYC. It was created as a tourist brand for the entire state, and the mark and campaign have never wavered from its original message. I think that the simplicity is amazing, the fact that something so simple can become so iconic is brilliant.
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